Cashless Policy: Legend Real Deal Promo Rewards Winners With ATM Card

Monday, 30 April 2012

Even as the Central Bank of Nigerian continues in its quest towards consolidating the cashless policy, Nigeria’s fastest growing stout drink, Legend Extra Stout, seems to be already promoting the policy through the Legend Extra Stout Real Deal promo.

Launched recently, the promo will see consumers of the brand walking away with several fantastic prizes. A cash prize of N5,000 will be won by 2,100 people. In a novel move, the cash will however not exchange hands. Lucky cash prize winners will be handed ATM cards, already pre-loaded with N5,000.

According to Mr. Funso Ayeni, Senior Brand Manager - Legend, Nigerian Breweries Plc, the brand resolved to explore the cashless route to enable consumers claim their money with ease. He said: “We put the safety of the consumers as well as proprietors of our designated redemption centres into consideration, hence, the decision to use the cards. So the redemption centres do not need to keep cash in stock, except what they use for their businesses. This will dissuade incidents such as armed robbery. Legend is a responsible brand. Lucky consumers need only exchange their crown corks for ATM cards and they can claim their cash winnings easily.”

Ayeni added that the lucky cash winners can only withdraw the money thrice using the ATM terminals.

“You will agree with me that the cashless option is easier, more convenient and safer. It certainly beats the former way of doing business and that is why we are supporting it by adopting it in the promo,” he added.

The Legend Extra Stout Real Deal National Consumer Promotion, which kicked off on May 1, will end on June 30, 2012. Lucky consumers of the product will have the opportunity of smiling home with other prizes including 720 LCD TVs, 720 Blackberry phones and 600 generators. More prizes to be won in the promo include 24,500 T-shirts, 24,500 face caps, GSM airtime for 200, 000 people and 2.5 million free drinks. The prizes will be won via a Lucky-bottle-top-offer (LBTO).