Mediacraft Blog

Saka’s MTN Portability Advert: My 5 Key Lessons

Wednesday, 24 April 2013

The social media space has been awash with reactions to the new MTN number portability advert since its unveiling at the beginning of the week. While many see the advert as a great creative piece, others have criticized MTN for “unfriendly”, “guerilla” tactics (Whatever that means).

For those who haven’t seen it. A popular TV character, “Saka” (Hafiz Oyetoro), who has appeared in a number Etisalat creative materials (adverts), has “abandoned” the brand and featured as the lead character in a new advert of one of Etisalat’s competitors, MTN.

“Decamping”, to me, is not the major issue, but the creativity deployed by the MTN brand to align the act and the message. The advert is about number portability – moving across operators without changing one’s number. And Saka also “ported” from Etisalat to MTN. Powerful message delivered with unmistakable characterisation.

‘Find What Works For You’

Tuesday, 26 March 2013

Kelly Amogu

Lately everyone seems to be a professional counselor on other people’s issues. But really who can blame them especially with the grand entry of the social media. Now people from thousands of kilometers away are a part of our lives, welcomed or otherwise. It’s happening daily with just a click of a button or more recently, just a tap on a screen.

People be giving quotes all around the place feeling like Mahatma Ghandi et al. Asking you to apply stuff they haven’t even tried. The truth is, there are so many quotes out there and not everything can work for you. Hell, some of the quotes even contradict themselves when properly studied.

"My working hours are not for slouching" - Onoriode Akusu

Wednesday, 13 March 2013

Onoriode Akusu

Your Name: Onoriode Akusu

Designation/Title: Management Trainee

In 140 characters, what does your job entail?

My job mostly entails the elementary aspect of PR (for now), which is daily news tracking for clients. This is done online or offline (newspapers and magazines). This puts me in the Media department, but sometimes (very rarely), Client Service. Also, I track news, rework the stories and upload on the Bizwatch News portal. I also work on projects occasionally and events as the need arises. All what I do is wrapped up with a project or monthly report.

What’s the busiest time of your work day and what makes it so?

Morning, of course ( between 9am-12noon ). What I do during these hours is ‘time bound.’ I have to track news and send the briefs to clients. The Bizwatch News Portal isn’t left out, because I have to upload news on different sectors before 11am. So these hours are not for slouching. After noon, I could slow down my pace (at my own risk though… LOL) by working on other projects and paying attention to any breaking news on the news sectors I track for.

What are your top two sources of news & how often do you check them?

Pointblank News and Daily Mail. I check these sources frequently because I get the latest updates from them at any point in time. While the Pointblank News gives me easy access to all Nigerian dailies online, the Daily Mail News platform complements it on the foreign scene.

Which social platform are you on and which do you use often?

Facebook & Twitter. I use both of them, but Facebook is more active for me because I’ve got a lot of friends and connections there…*winks*. Looking forward to more followers on my twitter handle… LOL.

What do you like best about your job?

My job is highly educative and informative. It keeps me abreast with virtually all I need to know about work (career), life and the society at large.

How do you think PR trends in your region differ from other regions?

From the information garnered, PR trends in Nigeria are still at the grassroot level. We’re yet to explore the full prospects of the profession in this part of the world as compared to our foreign counterparts. We still need to channel our efforts at creating a better perception of the PR industry and its advantages to our people.

What’s one thing you wish you knew when you first began your career?

There will always be a starting point in life. I wouldn’t say I started late, but I wish I had known what I know about PR now earlier.

What’s your favourite part of the Mediacraft culture?

Work hard, equip yourself to get better at what you do to stay on top or go higher. Mediacraft is a family and a team; I like it here.

Do you feel your work in PR makes an impact and how do you think it’ll impact tomorrow?

Of course, yes! PR goes a long way in creating a better understanding between people, organizations and groups in the society. And if this is continued and sustained in the right path, a brighter tomorrow is certain.

http://www.mediacraftassociates.com/blog/353-journey-to-mediacraft

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Last Updated on Thursday, 14 March 2013 10:10

My Experience With The Police

Monday, 11 March 2013

Onoriode Akusu

Sitting on the cold floor of the Area F Division of the Police Force quarters with my torn jeans and rumpled T-Shirt on that fateful day, a day that seemed like the much anticipated second coming of our Lord Jesus, I wished I woke up from the frightful nightmare. Unfortunately, the cue to usher me back to reality never came. It is real!